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Recommender systems · Module 1

Introduction to
Recommender Systems.

Algorithms that anticipate what you want — discover what makes Netflix, Amazon, Spotify, YouTube, TikTok and modern e-commerce so successful.

NetflixAmazonSpotifyYouTubeTikTok
80%
Netflix content
via recommendations
35%
Amazon revenue
cross-selling
ML
Machine Learning
+ Deep Learning
— Quiz

Test your knowledge

Interactive

A fundamental question

What is the main goal of a modern recommender system?

— Detailed answer

The main goal is to accurately predict what a user is likely to like, buy or watch next, using their history, their similarity to other users and/or item characteristics — all to maximise engagement, retention and revenue.